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0.0
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Total downloads
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138
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Date added
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June 15, 2009
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Publisher
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sqakki
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License
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Free Trial |
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OS
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Windows
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Size
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1.71 MB
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Description
The 3Cs model (three Cs framework) of Kenichi Ohmae, a famous Japanese strategy guru, stresses that a strategist should focus on three key factors for success. In the construction of any business strategy, three main players must be taken into account: a) the corporation itself b) the customer c) the competition Only by integrating the three Cs (Customer, Competitor, and Company) in a strategic triangle, sustained competitive advantage can exist. He refers to these key factors as the three Cs or the strategic triangle. 3Cs model: Customer-based strategies are the basis of all strategy. There is no doubt that a corporations foremost concern ought to be the interest of its customers rather than that of its stockholders and other parties. In the long run, the corporation that is genuinely interested in its customers is the one that will be interesting to investors . 3Cs framework: Corporate-based strategies. They aim to maximize the corporations strengths relative to the competition in the functional areas that are critical to success in the industry. 3 Cs model: Competitor-based strategies according to Kenichi Ohmae can be constructed by looking at possible sources of differentiation in functions ranging from purchasing, design, and engineering to sales and servicing.
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